Autor: Meredith Hoffman
In the midst of the Coronavirus pandemic, small business owner Brittany Franey can be found standing in her driveway passing out food orders to the neighbors in her community, who along with the rest of the world, have been quarantining in their homes for the last several weeks.
Brittney and her husband, Craig, are part owners of FS Food Group in Charlotte, NC and, like many American business owners, were forced to quickly come up with a plan to keep their restaurants running and some of their staff employed.
So, each week, through their community Facebook page, they offer family dinner deals from one of the handful of restaurants the Franey’s help to run and own.
“So many of our neighbors mentioned how much they love Midwood Smokehouse, and with the close-knit community we’re in, we thought that if we just deliver the food to our community, they could just come pick it up,” explained Craig Franey in an interview with Bankrate.
Despite the impressive ingenuity of the Franey’s during this time, the impact to their business, along with millions of other small business owners and employees across the country, from COVID-19 is shocking.
According to the National Restaurant Association,”Since March 1, the industry has lost more than 3 million jobs and $25 billion in sales, and roughly 50% of restaurant operators anticipate having to lay off more people in April.”
With more than 6.6 million people filing for first-time unemployment in the last week of March 2020, many Americans now find themselves at an unprecedented crossroad. In much of the nation, the immediate need to restructure business models to comply with varying shelter-in-place orders has pushed small business owners to try new ideas to keep their livelihood alive.
Today, many of us are personally and financially impacted by the shutdowns due to COVID-19. And, if you aren’t personally impacted, odds are you know somebody who is. While we are all separated by social distancing measures, as a nation we are in this fight together. By remaining loyal to your favorite local shops and restaurants, you can help your community continue to thrive through times of hardship.
How you can help your local small businesses
For many Americans, the front line in the fight against Coronavirus is taking place on the couch from the safety of our own home. As we all shelter in place to “flatten the curve,” restaurants, small and large, are changing their entire business model to take-out or delivery only.
One simple way that you can help your favorite local restaurant is to order their food for delivery or curbside pickup. You can do this safely from your own home (either through a popular food delivery appor over the phone) and is vital to keeping local restaurants alive during a near nation-wide shutdown.
Ordering food delivery from local restaurants not only helps support small business owners but also allows them to keep more of their staff employed. According to The National Restaurant Association, by June 2020 anywhere from five to seven million restaurant workers could lose their jobs.
Harrowing statistics such as these highlight another way you can directly support local restaurants and their employees: tip a little more than usual.
Of course, ordering delivery or tipping extra is not possible for all Americans. If you’ve been laid off or temporarily can’t work due to the Coronavirus, then you understandably can’t spend extra money on takeout and extra tips. But, if you’re still employed, consider paying it forward to the millions of Americans who don’t have the same options.
It’s not just more costly for the customer. According to Craig, the change to their business has added roughly 10 percent to their overhead cost. He explained, “There is a higher overhead cost to run our business differently, but we’re not passing the cost off to the customer, so we’re having to suck up the additional cost to keep the business afloat during this time.”
If your favorite local business is a shop rather than a restaurant, you may wonder how you can help them while stuck at home. A simple way you can do this is to shop at your local store online as you normally would at their brick-and-mortar location.
While it may seem easier to just click that two-day delivery option on Amazon Prime, consider taking a moment to search online for the same item from a local retailer.
If the shop does not have an existing online platform, think about reaching out to them to see how they are continuing to conduct business during the coronavirus lockdown. Many small businesses are transferring their sales to online marketplaces like Etsy and Facebook Marketplace if they don’t have an existing website.
Buy Gift Cards
If you can’t shop with your local store or restaurant online, then consider purchasing a gift card from a small business to help boost their immediate cash flow. A gift card is a great way to help local businesses now and you will have the added benefit of being able to use it down the road when life has returned to normal.
If you are purchasing the gift card with a credit card, it is important to know that the rewards you earn on the purchase will reflect where you bought the gift card. For example, if you buy a gift card to a local restaurant, it will count as a restaurant rewards point (if your card offers them). But, if you are looking to score some restaurant rewards points and you buy, say, an Olive Garden gift card from a grocery store, it will count as a grocery purchase on your credit card, not a restaurant purchase.
Consider continuing to pay (even if services are temporarily unavailable)
If you typically pay a business monthly or even weekly (such as a local gym, personal trainer, or home cleaning service) consider still paying them as if you were using the service.
Again, if you are in a tough financial situation, this may not be possible. But, if you have the means, consider the fact that canceling your payment for a personal training session or home cleaning may take away the only income that the contractor in question receives.
Continuing to pay workers who depend on hourly commission is a direct way that you can impact and aid individuals and small businesses during shutdowns because of the Coronavirus.
As we all continue to adapt to a new reality, the best way that we can keep ourselves safe and support small businesses is to consciously shop local (online or over the phone) when possible.
Yes, it may not always be the most convenient — you might have to wait a little longer or pay a little more than you would at a big-box retailer. But, as the country struggles to overcome a once-in-a-century pandemic, practicing patience and empathy and support towards our neighbors is paramount to our recovery as a nation. A decision as small as purchasing a gift card from your favorite local restaurant could make all the difference to the owners of the restaurant and the employees who count on them for income.
For more information, visit the United States Chamber of Commerce guide for small businesses during the Coronavirus outbreak.